Mission and vision
What the World Business Welfare Organisation works for, the values that guide how we work, and the objectives we hold ourselves to.
Our mission
To give every genuine business a verified identity, connect it with other genuine businesses, and protect the people who deal with them.
Our vision
A world where anyone, anywhere, can trust the business they deal with.
Our values
Integrity
A person checks every business by hand, and no one can pay for a better result.
Independence
No government funds us or decides who we certify. Our decisions answer only to our rules.
Fairness
We hear both sides before we decide anything, for members and their customers alike.
Transparency
Our rules, our decision process and our accounts are published for anyone to read.
Accountability
Members answer for how they treat customers and workers, and we answer to our members.
Our objectives
Every part of our work serves at least one of these. We report on each to members at the annual meeting.
- Verify
- Certify genuine businesses to one standard that holds in every country, and keep checking them every year.
- Connect
- Help certified businesses find, trust and trade with each other across borders.
- Protect
- Give consumers a free, fair way to complain about members, settle disputes and report companies that deceive.
- Support
- Stand with members in hard times through the Welfare Fund, mediation and practical advice.
- Represent
- Speak for genuine business, and the people it serves, when trade and regulatory rules are written.
Our commitments
To businesses
A verified identity that partners anywhere can check, a network of other genuine businesses, and support when you need it.
To consumers
Members you can check before you pay, and a free, independent route to put things right when one deals with you dishonestly.
To governments and partners
Reliable checks on the businesses you deal with, and an independent partner for safer cross-border trade.